He has worked for IKEA for over 25 years, helping in the establishment of IKEA retail in Eastern Europe in the early 90s, helping designing the original concepts such as the IKEA Price tag and the IKEA original web site as well as being IKEA Chief Architect for over 10 years.

George is a passionate and inspirational person, with a strong background in Architecture, Processes and People along with a enormous interest in Technology, an fantastic mix of hard and soft skills. He has written, evangelised and implemented many concepts within my career that are still being used even after 10-15 years of being launched. Many of his ideas are beyond reasonable thinking but with great motivation and trust these ideas have landed into great business solutions.