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An Coppens is the Chief Game Changer at Gamification Nation Ltd, which offers gamification design solutions and an online gamification academy. The company is based in London and serving clients worldwide from well-known brands to smaller product focused SME’s. Clients include Adidas, British American Tobacco, Thomson Reuters, Qinetiq, RB, Cenlive, Female Entrepreneurs Association, YouEQ, Nightingales, EIT digital, EIT Climat-KIC, Active Management, 5app, etc…

KEYNOTE – 11. Oktober | 14:15 Uhr | Mainstage

What is it from gaming that can be applied to HR?

Gamification for HR has been identified as a growth area for 2018, but where exactly and what exactly can apply to HR and the employee journey through an organisation. We have seen some great use cases in recruitment, on-boarding and learning for gamification, but is that where it ends?
We will explore the following questions:

  • When to gamify and when not to gamify?
  • Will all generations play along?
  • How can we build the business case?
  • What are the pitfalls and benefits of gamification?
  • How does this link with other technology?